Visitor Profile

PiscinaSpain gathers over 7,000 professionals, builders, installers, as well as all the stakeholders in the value chain of the pool industry.

PiscinaSpain brings together influencers and buyers from the pool and aquatech sector who come in search of the latest innovations, products, systems, and materials for their projects. Contact over 7,000 architects, developers, builders, installers, hoteliers, leisure park executives, and professionals from public facilities and sports clubs in just 3 days, gathering 73% of the pool market in the Iberian Peninsula and generating new generation leads to boost your sales.


Geographical Origin

The majority of professionals attending PiscinaSpain to seek commercial and technological partners come from various geographic regions. An impressive 73% of the pool market in the Iberian Peninsula gathers here, mainly due to the high influx of visitors from the southern part of the country (29%), including Andalusian provinces such as Málaga, Sevilla, Granada, Córdoba, Cádiz, Huelva, Jaén, and Almería, as well as Extremadura, with Cáceres and Badajoz.


Additionally, a considerable number of professionals come from Madrid (21%), thanks to excellent connections via the AVE high-speed train and the airport of Málaga. Added to the Levante region (18%), covering Murcia, as well as the provinces of Valencia and, especially, Alicante, where numerous sector experts are concentrated.


Finally, a significant portion of visitors come from Portugal (5%), largely due to the proximity of areas like the Algarve, which also hosts a large number of professionals in the pool and aquatech field.

Origin Sectors of Buyers and Influencers

The main sectors of buyers and influencers attending PiscinaSpain are distributed as follows: 24% are Pool Builders and Installers, 18% come from the Hospitality, Resorts, and Campsites sector, 16% are represented by Installers and Engineering firms, 12% belong to Promoters, 11% are Architecture Firms, 6% are linked to Spas and Wellness Centers, 4% are related to Water Parks, another 4% to Public Facilities, 2% to Sports Clubs, and finally, 2% correspond to other sectors.

Management Areas

The main management areas of these professionals are divided as follows: 39% in Executive Management (Founders, Co-Founders, CEOs, among others), 18% in Operations, 14% in Capex and Purchasing Managers, 17% in Specialist Technicians, and 12% in other roles.

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